Stop me if you've heard this one - a marketing startup launches with a well-defined business plan. Three years later, through a worldwide pandemic that changed how almost every potential client does business, their own business plan and marketing materials still represent the company, its goals, and services perfectly.
Okay, so since you made it through the first paragraph, I assume you haven't heard of that either. Twothirty Media has seen a lot of turbulence in three years since its founding in 2019. One of our core values focuses on adaptability; undoubtedly, that's helped us through a difficult time for small businesses worldwide.
Since businesses in America shut down, Twothirty Media has been busy helping our clients adapt to the changing marketing landscape. In much the same way, we had to change too. What better way to announce the evolution of our suite of services than to talk about our new elevator pitch as our first blog entry?
An elevator pitch, or speech, is a branding tool that never leaves our side. If you aren't familiar with the term, it's a brief, memorized description of exactly what services your company offers, to who, and what makes you stand out. As the name implies, you should be able to rattle it off before someone gets off the elevator, but it's a very appropriate length considering today's abbreviated world.
Our agencies elevator pitch goes like this:
We solve marketing problems for companies, causes, organizations, and attractions by combining full-service marketing, creative, and business solutions. We stand out by offering training and top-tier tools that empower our clients to do more themselves.
So let's break that down! "We solve marketing problems" is a phrase we find ourselves using to describe what we do. We struggled with a bit of an identity crisis for a time - were we a creative agency? A marketing agency? A hybrid? Over the course corrections of the last three years, it became clear what our clients were asking us to be - a multimedia company that solves marketing problems - a marketing multimedia agency. After all, even as creative professionals, we have to admit that beautiful graphics and multimedia are there to hook you on good marketing, which converts the client. We may be a multimedia company, but marketing is our backbone.
Next, we explicitly speak about our audience. We are approached by companies in many different industries and of all sizes. Still, due to our connections and experience in the nonprofit and attractions and tourism industries, it makes sense that we highlight that niche specifically as well.
Then, we get to "combining full-service marketing, creative, and business solutions." It's hard to fit everything we do under one hat without making a list, and we can't get too long here. As you can see from the new website, we do a lot of brand work, and obviously multimedia. But what I really want is to leave a few seeds that potential clients inquire about. The words 'creative solutions' can cover many topics, but should be enough to perk the ears of anyone who needs anything from print graphics to animations. Then we make sure that we mention our business solutions because, frankly, it's a unique offering among agencies. And of course - marketing.
If you are writing an elevator pitch for a marketing agency, you need to explain what makes you stand out. We love making you look good, so that's tempting, but any group can say that. Instead, we come out and tell you that we stand out because our training and tools empower our clients. What does that mean? Well, that's the question we want to hear!
The answer is that it depends on what our clients need, but our tech stack is very thick and has some very advanced tools. Some want their lives simplified, and we prescribe marketing and sales automation tools. Some clients have staff onsite, but they don't have the resources. We help build a marketing plan and then furnish the resources to execute it. Then we train staff, step back, and let you take things on in-house. Of course, we'll be available for any surprises that may come up.
Finally, no pitch is complete without specific phrasing appropriate for your audience. If you can memorize your pitch, that's great! From a sales perspective, what is better is if you can adapt it on the fly for your audience. So, if we were speaking with a nonprofit organization, I might name-drop a few of the nonprofits who love to work with us. If it's an attraction - I'd mention a recent campaign or project we recently ran as an example of the kind of success our customers have.
Your elevator pitch doesn't have to be structured the same way. There are plenty of resources that provide examples of different ways you could write an elevator pitch for a marketing agency. And if you don't own a competing agency - you're in luck! Just use our contact form to get in touch, and we'd be happy to help you develop your brand with a fresh elevator pitch.