What Things Should You Know Before Creating a Multimedia Promotion?

June 15, 2024

A multimedia promotion is one of the most comprehensive and robust ways to build a brand, launch a new promotional campaign, and drive sales and leads. The question is, how do you pull it off when there are so many moving parts? 

Multimedia support is nearly always best if you're in the preparation phase of building an advertising campaign. Turning to a company like Twothirty Media makes the entire process effective and efficient. However, you should still know what goes into a successful multimedia promotion.

What Is Multimedia in the First Place?

Multimedia marketing utilizes various media forms to reach your audience, promote a product or service, and build your brand. Every component of the process needs to communicate the same message with the same branding details. Otherwise, you'll confuse your audience and limit any return on investment. 

Typically, multimedia uses traditional media methods, like radio, direct mail, TV promotion, and digital channels, including social media, digital marketing, and email. Today's more elaborate multimedia campaigns encompass photoshoots, aerial videos, and even animation, all to communicate your message in a way that gets attention from your target audience. You need to focus on incorporating the types of multimedia most likely to get attention from your target clients. 

How to Build a Multimedia Promotion

Working side-by-side with a multimedia marketing team, you'll navigate through several steps to build a strong promotion. It will include several starting points to ensure your brand management is on point first. You'll need to have a well-defined brand image. Then, consider the following steps:

#1: Define Your Target Customers

Multimedia promotions can be versatile enough to draw in various groups of customers. However, before you can launch a campaign, you need to zero in on the most likely-to-buy customers you want to target first. 

  • Break down the demographics of your ideal customer.
  • What are your customer's pain points? What makes them need your product or service?
  • What do they want from a company offering what you have? (Speed, low cost, and solutions to problems, for example).
  • You need to have a clear advantage over the competitor. What makes your brand ideally suited to meet their particular needs?
  • What are your competitors doing that gets in the way of reaching your customers?

Once you break down your market into segments, based on the answers above, you can start to formulate a plan for marketing to each group. You'll learn who these people are, what they need, and where you can find them to reach them effectively.

#2: Define the Types of Multimedia Best Suited for Your Target Audience

Once you understand your market, you can now begin to define the types of multimedia best suited to them. This is where it helps to work with a multimedia marketing company specializing in this. It's easy to watch your budget balloon go out of control if you're using every type of tool out there. And you certainly need to meet your ROI goals. So, where do you start? Consider these areas:

  • Photography: Photos are a part of nearly all marketing campaigns today. They can be used in any static graphic and digital promotion.
  • Video: Today's consumer engages more with video than any other type of marketing. From scrolling on social media or watching an ad on YouTube, video is everywhere (smartphone, online, and TV). 
  • Aerial shoots: This takes photos and video to the next level. When you want to showcase the expansiveness of a product, service, or target area, aerial images are necessary.
  • 3D tours: To bring your product or service to life, consider a tour that walks people through a space, communicating the flow and function of it.
  • Audio: Advertising done over the radio or audio and voice-overs added to digital ads help to keep the marketing feel interesting and credible.

For your multimedia campaign, focus on the marketing strategies that reach your audience.Think about where your customers are. 

  • If your product is sold to families, chances are good they'll see your ads on social media, TV, and perhaps radio on their way to and from school.
  • If your product is a B2B solution, multimedia marketing campaigns need to reach corporate-level professionals through sites like LinkedIn, as well as through high-end videos, which you can share through your YouTube channel or present during a board meeting.
  • If your customers are young, graphic images, short video, and animations capture attention on sites like Instagram and Snapchat. 

You can work closely with your marketing team to refine where your content and ads must be placed to reach your target audience.

#3: Develop a Customer-Centric Campaign

With the tools in place, work with your marketing team to build a promotion that communicates a compelling message to your target audience. Consider these tips and strategies:

  • Ensure everything you do (colors, sound, images, and style) reflects your brand image. 
  • Ensure you have upper-level management buy-in from the start. 
  • Always be customer-centric. Don't talk about your company, but about what you can do for your customers.

There's also a necessary period of testing and development. That often means considering past campaigns and successes as well as integrating tools that can help to monitor progress. 

Whether you are a small company breaking into a market or an established brand building your reach multimedia marketing is exceptional, necessary, and within reach. At Twothirty Media, we bring the tools and expertise to pull together a successful campaign by handling every step of the development process. Contact us now to learn how we can help you.

Written by Randy

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