PENNSYLVANIA STATEWIDE STEM ECOSYSTEM
Building a Unified Brand for STEM Advocacy in Pennsylvania
The Pennsylvania Statewide STEM Ecosystem (PSSE) needed a brand that could reflect its scale, purpose, and collaborative energy. Twothirty Media created a bold, flexible identity anchored by a keystone-shaped Pennsylvania map composed of interlocking pieces—each one representing the diverse partners who make up the ecosystem. We carried that visual language into a clean, modern website that prioritizes connection, sharing, and statewide impact. The result is a brand system built to unify and grow with Pennsylvania’s STEM community.
A Connected Identity for a Collaborative Mission
As part of the rebrand, Twothirty Media developed a comprehensive brand manual to guide consistent application of the PSSE identity across all platforms and partners. The manual includes detailed usage rules for the keystone-inspired logo, a versatile color system grounded in blues and greens, and a clean typographic hierarchy built on Sofia Pro. Beyond the basics, it outlines photography tone, iconography, and design patterns that reflect the ecosystem’s collaborative nature. With over 800 cross-sector partners across Pennsylvania, this document ensures every voice in the network can speak with one unified visual language.
AUTISM CENTERS OF PITTSBURGH
Branding Pittsburgh’s Most Trusted Autism Resource
The Autism Centers of Pittsburgh is a network of specialized clinics dedicated to supporting children, teens, and young adults with Autism Spectrum Disorder across Western Pennsylvania. Founded as part of the Community Psychiatric Centers family, the Centers offer diagnostic evaluations, ABA therapy, counseling, and family support services. This refreshed brand identity—developed by Twothirty Media—reflects their mission to guide families with clarity, care, and clinical expertise at every stage of the autism journey.
The new logo features a stylized bridge, representing both Pittsburgh’s iconic landscape and the support systems essential to families navigating autism. Just as bridges connect people and places, the Autism Centers of Pittsburgh connect children and families with the care, guidance, and services they need. The sun and open road reinforce themes of progress, warmth, and long-term growth.
Elevating a Brand Built on the Bridge Between Diagnosis and Development
The Autism Centers of Pittsburgh partnered with Twothirty Media to evolve their visual identity and online presence—without changing the heart of their message. The existing content needed to stay largely intact, but the brand needed clarity, warmth, and cohesion. We centered the redesign around a new logo that bridges Pittsburgh’s geography with the autism journey itself, then extended that concept into a clean, reassuring web experience built for families seeking answers and support.
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