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Our blog focuses on helping business and nonprofit organizations solve marketing problems in-house. We focus on marketing multimedia, marketing technology, and trends, frequently asked marketing questions, optimization techniques, free software, copywriting, sales, and more.

ARTICLES

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Why is Brand Management Important?

Brand management is a crucial aspect of any business, big or small, and involves developing and maintaining a company's brand identity. This includes the company's name, logo, messaging, and overall reputation.  Why Is Brand Management So Important? Effective brand management is essential for businesses looking to stand out in a crowded marketplace. It builds trust […]
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Ensuring Accessibility and Privacy Compliance for your Website

Website Compliance Best Practices for Your Website In today's digital world, website accessibility and user privacy are two critical factors that website owners cannot afford to ignore. From an ethical standpoint, it's crucial to ensure that your website is accessible to everyone, including people with disabilities. It is important for all business owners to understand […]
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Rebuild or Refresh: How Often Should You Redesign Your Website?

Many of our customers come to us with websites that are already established. Often, they come to us with an established website and are asking for things like conversion or search engine optimization, ongoing management, new sections, or even updated functionality. Sometimes we can accommodate them with their existing websites. Sometimes, that’s not so simple. […]
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10 Digital Solutions to Common Problems Faced by Museums

Museums, historical and heritage sites, and other nonprofit or not-for-profit attractions face unique challenges that for-profit attractions often do not. It isn't uncommon for the staff at a nonprofit attraction to have to wear several hats. Sometimes an attraction might have a limited supply of funding, or human resources, or both! How does an organization […]
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What is the Role of Multimedia in Marketing?

By definition, multimedia is "a technique ... in which several media are employed." In other words, multimedia is the use of various forms of media (e.g., text, images, audio, video) in tandem to communicate a message. In today's digital age, multimedia has become an essential part of marketing. With the proliferation of digital devices (e.g., smartphones, tablets, […]
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10 Ways to Optimize Your Website for Google Local Search

For many local businesses, local search optimization is the most effective way to drive more traffic to your website, more leads through calls, and ultimately more conversions and sales. You have most likely used local search yourself, even if you didn’t realize it. Have you ever seen a list of businesses in Google search associated […]
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What Is The Difference Between Inbound And Outbound Marketing?

There are a lot of similarities between inbound and outbound marketing, but there are also some key differences. This blog post will look at these differences more closely. We'll also discuss the pros and cons of both. So, if you're curious about the difference between inbound and outboard marketing, read on! Inbound vs. Outbound Marketing […]
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What Makes Advertising Effective?

What Makes Advertising Effective? People are inundated with advertisements all day long. They hear ads on the radio, they see ads on TV, in print media, while streaming, and online. Companies need to filter out the noise in a world where advertisements are everywhere to understand what makes advertising effective. After all, companies use advertising […]
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How to Write an Elevator Pitch for a Marketing Agency

Stop me if you've heard this one - a marketing startup launches with a well-defined business plan. Three years later, through a worldwide pandemic that changed how almost every potential client does business, their own business plan and marketing materials still represent the company, its goals, and services perfectly. Okay, so since you made it […]
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