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Our blog focuses on helping business and nonprofit organizations solve marketing problems in-house. We focus on marketing multimedia, marketing technology, and trends, frequently asked marketing questions, optimization techniques, free software, copywriting, sales, and more.

ARTICLES

What Are the Pros and Cons of Rebranding?

Did your brand resonate differently than it used to? Maybe it feels outdated or no longer aligns with who you are today. If this sounds familiar, a fresh look could be just what your business needs. But you don't want to risk a rebrand without a plan! So what are the pros and cons of […]
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What is the Difference Between a Multimedia Agency and a Marketing Agency? 

The terms "multimedia agency" and "marketing agency" are often used interchangeably in casual conversation. However, they represent two distinct facets of the marketing industry. When experts use these terms interchangeably to describe their services, it might leave the audience with the impression that both types of agencies are fundamentally similar, as they contribute to promoting […]
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What is an Example of a Creative Strategy in Advertising?

Excellent marketing is essential to any successful business, and advertising plays a crucial role. The key to effective advertising is having a creative strategy that persuades your target audience and sets you apart from your competitors. In this article, we will discuss multiple examples of creative strategies and will detail how it can make a […]
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Will AI Replace Artists? The Future of Art and Design in the Age of Artificial Intelligence

Recently, I stumbled upon something quite peculiar on a grocery site I often use. The recipe photos, at first glance ordinary, held some bizarre surprises. Lemons with egg yolks, bacon jam merging seamlessly with its jar, pastries exhibiting impossible Euclidean geometries, turkeys with extra legs, mutant strawberries, and bizarre, indecipherable alien scripts. These oddities confirmed […]
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Rebranding vs Brand Refresh: Which is Better For My Business?

It was the ancient Greek philosopher Heraclitus who posited that change is the only constant in life. The business environment is no exception to this theory. For every business, there comes a time when certain changes become inevitable. In such situations, either you change and remain relevant, or resist change and stay stagnant, or even […]
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Multimedia Marketing vs. Digital Marketing: Choosing the Right Path for Your Business

Marketing has evolved into a dazzling array of options for promoting your products and services. It's like a candy store; you're the kid with a sweet tooth for success! You've probably heard about multimedia and digital marketing as two popular strategies to level up your game. But what's the difference between them, and which is […]
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Marketing for Nonprofits

A robust marketing strategy represents the bedrock of every successful organization. The better your plan, the more people will encounter your brand and engage with your offerings. However, while major corporations tend to have large budgets and marketing teams at their disposal, nonprofits often have fewer resources. Fortunately, it’s possible for nonprofits to successfully spread […]
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Why is Brand Management Important?

Brand management is a crucial aspect of any business, big or small, and involves developing and maintaining a company's brand identity. This includes the company's name, logo, messaging, and overall reputation.  Why Is Brand Management So Important? Effective brand management is essential for businesses looking to stand out in a crowded marketplace. It builds trust […]
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Ensuring Accessibility and Privacy Compliance for your Website

Website Compliance Best Practices for Your Website In today's digital world, website accessibility and user privacy are two critical factors that website owners cannot afford to ignore. From an ethical standpoint, it's crucial to ensure that your website is accessible to everyone, including people with disabilities. It is important for all business owners to understand […]
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Rebuild or Refresh: How Often Should You Redesign Your Website?

Many of our customers come to us with websites that are already established. Often, they come to us with an established website and are asking for things like conversion or search engine optimization, ongoing management, new sections, or even updated functionality. Sometimes we can accommodate them with their existing websites. Sometimes, that’s not so simple. […]
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10 Digital Solutions to Common Problems Faced by Museums

Museums, historical and heritage sites, and other nonprofit or not-for-profit attractions face unique challenges that for-profit attractions often do not. It isn't uncommon for the staff at a nonprofit attraction to have to wear several hats. Sometimes an attraction might have a limited supply of funding, or human resources, or both! How does an organization […]
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What is the Role of Multimedia in Marketing?

By definition, multimedia is "a technique ... in which several media are employed." In other words, multimedia is the use of various forms of media (e.g., text, images, audio, video) in tandem to communicate a message. In today's digital age, multimedia has become an essential part of marketing. With the proliferation of digital devices (e.g., smartphones, tablets, […]
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10 Ways to Optimize Your Website for Google Local Search

For many local businesses, local search optimization is the most effective way to drive more traffic to your website, more leads through calls, and ultimately more conversions and sales. You have most likely used local search yourself, even if you didn’t realize it. Have you ever seen a list of businesses in Google search associated […]
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What Is The Difference Between Inbound And Outbound Marketing?

There are a lot of similarities between inbound and outbound marketing, but there are also some key differences. This blog post will look at these differences more closely. We'll also discuss the pros and cons of both. So, if you're curious about the difference between inbound and outboard marketing, read on! Inbound vs. Outbound Marketing […]
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What Makes Advertising Effective?

What Makes Advertising Effective? People are inundated with advertisements all day long. They hear ads on the radio, they see ads on TV, in print media, while streaming, and online. Companies need to filter out the noise in a world where advertisements are everywhere to understand what makes advertising effective. After all, companies use advertising […]
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How to Write an Elevator Pitch for a Marketing Agency

Stop me if you've heard this one - a marketing startup launches with a well-defined business plan. Three years later, through a worldwide pandemic that changed how almost every potential client does business, their own business plan and marketing materials still represent the company, its goals, and services perfectly. Okay, so since you made it […]
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