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Our blog focuses on helping business and nonprofit organizations solve marketing problems in-house. We focus on marketing multimedia, marketing technology, and trends, frequently asked marketing questions, optimization techniques, free software, copywriting, sales, and more.

ARTICLES

Agency | Business Solutions

In-House Vs. External Agency: Which Is the Best for My Business?

Is it better to train your staff to be at the forefront of the design, media, and marketing industry? What if they move on afterward? Is hiring an external design agency the best fit for my brand, or will it waste precious time as they "learn" your brand voice? You may have lots of questions […]

User Experience | Websites

5 Things You Can Do to Make Your Website Work for You

Recently, we have been sharing tips about optimizing your business listings, keeping your web presence fresh with social media content, and ensuring your advertising sends leads to landing pages that convert. This month, we want to talk about your main website. A branded website is arguably more essential to a business’s success than business cards, […]

Advertising | Case Study | Social Media

Case Study: PA Sports' "20 Reasons Why" Campaign

PA Sports is a consortium of the state’s leading sports tourism organizations, with a collective of 14 member destinations representing communities across Pennsylvania. Their core mission is to attract and host sporting events at international, national, regional, and local levels. PA Sports member organizations include regional visitor bureaus, sports commissions, and event and tourism authorities. […]

AI | Playbook | SEO

What is Answer Engine Optimization? How to Get Found in LMMs

How to structure web content so AI answer engines can find it, trust it, and cite it. This playbook is a deep technical dive into Answer Engine Optimization (AEO)—the practice of making your content findable, parsable, and citable by LMMs and AI answer engines. Unlike our regular posts, this guide focuses on implementation details, schema […]

Advertising | Case Study

Case Study: How We Reignited Foot Traffic at a Pittsburgh Sports Bar

When our client’s North Shore sports bar opened its doors in Pittsburgh, it had a strong launch. However, as is common in hospitality, the post-launch momentum began to fade. That’s when they came to us looking for results. They wanted the place full again. They needed locals who cared about sports, social energy, and a […]

Creative | Photography

Spring in Bloom: Capturing the Pittsburgh Redbud Project

This spring, Twothirty Media partnered with the Western Pennsylvania Conservancy for the Pittsburgh Redbud Project. The Pittsburgh Redbud Project is an ongoing community greening project that launched in 2016, aiming to restore native tree cover and enhance the beauty of Pittsburgh’s riverfronts and trails. As volunteer professional photographers, we captured images from iconic city vantage […]

Listings | Marketing | Reviews

What is Demand Marketing? A Guide to Business Growth

The Fundamentals Using demand marketing builds awareness and interest in your brand before a buyer is ready to purchase. It’s why someone thinks of your solution the moment a problem arises—even if they weren't actively looking. By guiding buyers through every stage of the journey, demand marketing positions your brand as the go-to choice when […]

Listings | Marketing | Reviews

How to Protect Your Online Reputation

Your online reputation is essentially the public perception of your business online. This includes everything from Google search results and customer reviews to social media mentions and news articles. Why does it matter? Because people do judge businesses by what they find online. In fact, the vast majority of consumers (about 95%) read online reviews […]

Advertising | Marketing

How Long Should I Run My Advertising Campaign?

Have you ever wished you could just flip a switch and instantly attract a flood of new customers? In practice, advertising doesn't function like that. It's more comparable to cultivating a garden: you plant the seeds (initial impressions), nurture them with consistent, targeted messaging, and let them grow over time. This gives audiences the necessary […]

Business Solutions | Marketing

Why Are Listings Important for Your Business?

When you have a localized business, you need the right tools to make sure you don’t miss any potential customers who may be searching for your services. You might find a good location, put up an eye-catching sign, and make sure your website is easily found. Maybe you even do a little local advertising to […]

Branding | Creative

How Long Does It Take To Design A Logo?

Designing a logo is one of the most crucial steps in establishing a brand identity, often handled by a branding agency or graphic design team. Think of a logo as the "face" of your business. You want your logo to convey the personality, core facets, and identity in a single visual element. If you’re starting […]

Marketing | SEO

What Is the Difference Between Technical SEO and Content SEO?

Both technical search engine optimization (SEO) and content SEO are critical to how well your website performs online. However, it's essential to understand the difference. Doing so enables you to customize your SEO strategy to ensure your website ranks in the search engines above your competitors. The difference between technical SEO and content SEO centers […]

Advertising | Creative | Marketing

Making Landing Pages that Convert

Your questions about building effective landing pages are answered. Recently, I was surprised to read that even though landing pages designed with a clear call to action (CTA) have a much higher average conversion rate (~6% more) compared to general websites (2–5% total), only a little less than half of marketers build a new landing […]

Branding | Marketing | Social Media

How Do You Rebrand Yourself On Instagram?

Instagram is the third most-used social platform in the world. But it is more than just a social platform – it’s a dynamic stage where brands come to life. It's a critical space for businesses to connect with audiences, showcase products, and build a brand story that resonates. However, as markets evolve and consumer interests […]

Has the AI Bubble Popped?

And if It Hasn't, Will It? AI is everywhere now, and with its rise, more people are starting to spot it—and not always in a good way. It's cheap, it's accessible, and that's attracted a whole bunch of folks who might not have the best intentions. Scammers, spammers, and other unsavory types are jumping on […]

Business Solutions | Creative | Multimedia

How Does Multimedia Content Help Businesses Get Noticed?

Multimedia content incorporates different forms of media to provide a captivating user experience. Competition for consumer engagement and their shrinking attention spans push businesses to look for ways to stand out. Multimedia is, therefore, an essential tool that goes beyond the ordinary to provide its audiences with an interactive and dynamic experience. Additionally, it improves […]

Advertising | Creative | Marketing | Multimedia

How Does an Advertising Agency Decide What Platform A Digital Ad Should Appear On?

Advertising can appear in many places across the digital landscape. You have seen ads in site banners, in apps, across streaming TV, on podcasts, digital radio, social media, or as search results in your browser. With so many choices, it can be difficult to decide the most effective avenue to place your ads so that […]

Advertising | Marketing | Multimedia

What Things Should You Know Before Creating a Multimedia Promotion?

A multimedia promotion is one of the most comprehensive and robust ways to build a brand, launch a new promotional campaign, and drive sales and leads. The question is, how do you pull it off when there are so many moving parts? Multimedia support is nearly always best if you're in the preparation phase of […]

What Are the Pros and Cons of Rebranding?

Did your brand resonate differently than it used to? Maybe it feels outdated or no longer aligns with who you are today. If this sounds familiar, a fresh look could be just what your business needs. But you don't want to risk a rebrand without a plan! So what are the pros and cons of […]

Marketing | Multimedia

What is the Difference Between a Multimedia Agency and a Marketing Agency?

The terms "multimedia agency" and "marketing agency" are often used interchangeably in casual conversation. However, they represent two distinct facets of the marketing industry. When experts use these terms interchangeably to describe their services, it might leave the audience with the impression that both types of agencies are fundamentally similar, as they contribute to promoting […]

Advertising | Creative | Marketing

What is an Example of a Creative Strategy in Advertising?

Excellent marketing is essential to any successful business, and advertising plays a crucial role. The key to effective advertising is having a creative strategy that persuades your target audience and sets you apart from your competitors. In this article, we will discuss multiple examples of creative strategies and will detail how it can make a […]

AI | Creative | Marketing | Multimedia

Will AI Replace Artists? The Future of Art and Design in the Age of Artificial Intelligence

Recently, I stumbled upon something quite peculiar on a grocery site I often use. The recipe photos, at first glance ordinary, held some bizarre surprises. Lemons with egg yolks, bacon jam merging seamlessly with its jar, pastries exhibiting impossible Euclidean geometries, turkeys with extra legs, mutant strawberries, and bizarre, indecipherable alien scripts. These oddities confirmed […]

Rebranding vs Brand Refresh: Which is Better For My Business?

It was the ancient Greek philosopher Heraclitus who posited that change is the only constant in life. The business environment is no exception to this theory. For every business, there comes a time when certain changes become inevitable. In such situations, either you change and remain relevant, or resist change and stay stagnant, or even […]

Advertising | Marketing | Multimedia

Multimedia Marketing vs. Digital Marketing: Choosing the Right Path for Your Business

Marketing has evolved into a dazzling array of options for promoting your products and services. It's like a candy store; you're the kid with a sweet tooth for success! You've probably heard about multimedia and digital marketing as two popular strategies to level up your game. But what's the difference between them, and which is […]

Marketing for Nonprofits

A robust marketing strategy represents the bedrock of every successful organization. The better your plan, the more people will encounter your brand and engage with your offerings. However, while major corporations tend to have large budgets and marketing teams at their disposal, nonprofits often have fewer resources. Fortunately, it’s possible for nonprofits to successfully spread […]

Branding | Marketing

Why is Brand Management Important?

Brand management is a crucial aspect of any business, big or small, and involves developing and maintaining a company's brand identity. This includes the company's name, logo, messaging, and overall reputation. Why Is Brand Management So Important? Effective brand management is essential for businesses looking to stand out in a crowded marketplace. It builds trust […]

User Experience | Websites

Ensuring Accessibility and Privacy Compliance for your Website

Website Compliance Best Practices for Your Website In today's digital world, website accessibility and user privacy are two critical factors that website owners cannot afford to ignore. From an ethical standpoint, it's crucial to ensure that your website is accessible to everyone, including people with disabilities. It is important for all business owners to understand […]

User Experience | Websites

Rebuild or Refresh: How Often Should You Redesign Your Website?

Many of our customers come to us with websites that are already established. Often, they come to us with an established website and are asking for things like conversion or search engine optimization, ongoing management, new sections, or even updated functionality. Sometimes we can accommodate them with their existing websites. Sometimes, that’s not so simple. […]

Business Solutions | Marketing

10 Digital Solutions to Common Problems Faced by Museums

Museums, historical and heritage sites, and other nonprofit or not-for-profit attractions face unique challenges that for-profit attractions often do not. It isn't uncommon for the staff at a nonprofit attraction to have to wear several hats. Sometimes an attraction might have a limited supply of funding, or human resources, or both! How does an organization […]

Marketing | Multimedia

What is the Role of Multimedia in Marketing?

By definition, multimedia is "a technique ... in which several media are employed." In other words, multimedia is the use of various forms of media (e.g., text, images, audio, video) in tandem to communicate a message. In today's digital age, multimedia has become an essential part of marketing. With the proliferation of digital devices (e.g., smartphones, tablets, […]

Business Solutions | Marketing

10 Ways to Optimize Your Website for Google Local Search

For many local businesses, local search optimization is the most effective way to drive more traffic to your website, more leads through calls, and ultimately more conversions and sales. You have most likely used local search yourself, even if you didn’t realize it. Have you ever seen a list of businesses in Google search associated […]

Advertising | Marketing

What Is The Difference Between Inbound And Outbound Marketing?

There are a lot of similarities between inbound and outbound marketing, but there are also some key differences. This blog post will look at these differences more closely. We'll also discuss the pros and cons of both. So, if you're curious about the difference between inbound and outboard marketing, read on! Inbound vs. Outbound Marketing […]

Advertising | Marketing

What Makes Advertising Effective?

What Makes Advertising Effective? People are inundated with advertisements all day long. They hear ads on the radio, they see ads on TV, in print media, while streaming, and online. Companies need to filter out the noise in a world where advertisements are everywhere to understand what makes advertising effective. After all, companies use advertising […]

Branding | Marketing

How to Write an Elevator Pitch for a Marketing Agency

Stop me if you've heard this one - a marketing startup launches with a well-defined business plan. Three years later, through a worldwide pandemic that changed how almost every potential client does business, their own business plan and marketing materials still represent the company, its goals, and services perfectly. Okay, so since you made it […]

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