When you have a localized business, you need the right tools to make sure you don’t miss any potential customers who may be searching for your services. You might find a good location, put up an eye-catching sign, and make sure your website is easily found. Maybe you even do a little local advertising to get the word out – but you may be missing an important and often-overlooked component! You need to make sure your online presence is highly visible so you can compete with much larger national organizations. The key to keeping your business visible to your customers is meeting potential clients where they already are looking for you. That means exposing online listings with your brand!
An online listing is a digital profile that provides essential details about the business, including its name, address, phone number (NAP), website, hours of operation, and often customer reviews. These listings appear on platforms such as Google My Business (now Google Business Profile), Yelp, Bing Places, and local directories. They serve as a business’s virtual storefront, making sure you can be discovered in search engines, maps, and other digital channels.
A business can be listed on dozens to hundreds of platforms online, depending on its industry, location, and target audience. Here’s a quick breakdown:
You have to have control over these listings, and many more, to get your name on them. You also have to maintain control over your listings, because the nature of online listings is that they change over time. People can add erroneous information, phone numbers and addresses change, and if you don’t have a tool making sure that your information is accurate across all listings, you might end up with a bigger problem than not enough listings – incorrect listings. Checking, updating, and maintaining all the places your business can be listed online would become a very daunting task for a local business owner. So what do you do?
It is unlikely that the average business owner designed their materials or fabricated and installed their own signage. They hired a specialist to do that for them, and listings are no different. You need an agency that can help you navigate the reviews and listings process, as well as the right software to manage your online listings and reviews.
Managing online listings is crucial for small to medium-sized businesses (SMBs) to enhance their digital presence and attract local customers. The right software and assistance can help you. Here are five key reasons why prioritizing your business listings are vital to success.
By using the right tools to effectively manage your online listings, you can improve search visibility, build a trustworthy online presence, and attract more customers.
We shared why listings and reviews are so important to a business and why using an agency that specializes in listing and review management is so important. The right group will take the time to know who you are and what you do and can help guide you through the process.
Twothirty Media is no stranger to helping local businesses and organizations get seen. We can help optimize your business information across Google and set up the right tools and software to help you take control of your customer reviews and listing information. Compared to running an ad or renting a billboard, solid listings can build SEO and direct long-term customer traffic without trying to guess what social media platform or app your customers might be on. Contact us today to learn more about our simplified listings and review packages.
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